Ipl Teams Essay Example for Free

Ipl Teams Essay IPL 2012 with parcel of desires and ballyhoo is going to turn out in a couple of days and as the historical backdrop of this variant of cricket appears, in the nation which is presently called to be the Mecca of cricket, IPL with its star lit, charm rapped spectacle is probably going to turn into the discussion of the time. This year after the overwhelming accident of Indian crews warrior fly in Australia, there had been an unexpected drop of open enthusiasm for cricket however once the updates on the closeout of the players arrived at the media, the cricket fever began to spread. This super competition made the T20 rendition of cricket enormously well known across different cricket playing countries. This year there have been a great deal of changes in the crews of the groups. Here we would furnish IPL 2012 group diagram with a concise prologue to the groups. Chennai Super Kings As the hero of earlier year IPL 2012 and as the most steady group in the short history of the competition, there is a colossal desire level for this crew. But the nearness of various great cricketers there are a portion of the large names of the world cricket are in this group like, Michael Hussey, Mohender Singh Dhoni, Muthia Murlitharan, Scott Styris and Suresh Raina. Mumbai Indians It is the most twilight group in the IPL 2012 group diagram. On the off chance that India is currently considered as the worldwide focus of world cricket, Mumbai is the Mecca of Indian cricket and for all the past forms of the competition this group reliably demonstrated some phenomenal splendor and however it despite everything couldn't be the victor, for number of times it excited tremendous desires for making it to the top. Sachin Tendulkar as unarguably the best batsman throughout the entire existence of the game has a place with this group with a large group of incredible players like, Harbhajan Singh, Kieron Pollard, Lasith Malinga, Andrew Symonds, Michell Johnson, Harshell Gibbs and Robin John Peterson. It has likely the greatest exhibit among the member crews. Kolkata Knight Riders This crew ought to be portrayed as the most failing to meet expectations group in the IPL 2012 group outline. Despite the fact that there had consistently been immense desires from this group from the presentation competition to the last form, this group made very nearly a notoriety of failing to meet expectations as to the capacity and capability of the group crew. This group is one of the most star swarmed as it is having an extraordinary number of fat cats and promising stars of the game like, Gautam Gambhir, Brett Lee, Jacques Kallis, Brad Haddin, Eoin Morgan, Yusuf Pathan, Shane Bond, Shakib Al Hasan, Mark Boucher and Iqbal Abdullah. Delhi Daredevils This is a group which has been notable in the historical backdrop of IPL as an extraordinary starter and in all the variants of IPL it needed to stop without making up to the last. This group got probably the best players both in the branches of bowling and batting. With Virender Sehwag, David Warner, Aaron Finch, Irfan Pathan and the costliest player of the competition Ravindra Jadeja, this group can possibly make to the zenith of wonder. Rulers xi Punjab This year Kings XI Punjab is relied upon to deliver some shocking cricket party with a promising crew containing some extraordinary players like the energizing sleek batting legend Adam Gilchrist, David Hussey, Ryan Mclaren, Piyush Chawla and Shaun Marsh. Decan Chargers This group has an extraordinary capacity of giving some incredible exhibitions when rehashed vanquishes simply approach make the groups future discounted and with stunning splendor it had changed the destiny of numerous groups when everything began to look as unsurprising. With any semblance of incredible players like, Kumar Sangakara, Kevin Petersen, Ishant Sharma, Pragyan Ojha this group is competent to cause numerous surprises . Imperial Challengers Bangalore This crew is made of a portion of the extraordinary young players and can create a great deal of awesome exhibitions with the nearness of players like, Chris Gayle, AB de Villiers, Mohammad Kaif, Tilakratne Dilshan, Daniel Vettori, Virat Kohli and Zaheer Khan. Pune Warriors This year the group got the bygone era overwhelming weight and previous indian skipper Sourav Ganguly. In spite of the fact that the group would intensely feel the nonattendance of the huge hitter and tasteful player Yuvraj Singh, the group is fit for delivering some brightness exhibitions with the nearness of Graeme Smith, Jesse Ryder, Michell Marsh and Rahul Sharma. Rajasthan Royals This group is constantly presumed to have given some extraordinary instances of battling soul. After the ongoing retirement from the universal cricket Rahul Dravid as the new commander of the crew is relied upon to have some additional energy to deliver a noteworthy exhibition as a tasteful batsmen and his cool captaincy can end up being an advantage for the group. It has an extraordinary bowling line up with the nearness of stalwarts like Shane Warne, Shaun Tait and Shane Watson and furthermore an incredible line up of players with promising batsmen and all-rounders like Faiz Fazal, Jacob Oram and Ross Taylor. IPL 2012 group outline made one point understood that this year the competition is going to encounter more adjust in the exhibition of the groups on account of the nearness of good number of worldwide degree of players in each group.

Internship experience Term Paper Example | Topics and Well Written Essays - 750 words

Entry level position understanding - Term Paper Example This report builds up a feeling of ladies business visionaries based on both present and scholastic writing audits. In the two cases, restricted data and the inaccessibility of measurable information were the center issue to do the venture. Social occasion data from ladies is as troublesome as MENA (Middle East and North Africa) because of social limitations. A considerable lot of the representatives don't work their business freely and can't enlist their business formally. Plan: Due to the absence of measurable information and troubles in Arabian culture subjective research based approach is considered here. The examination included 30 top to bottom meetings with Saudi ladies business visionaries who were recognized through referrals from my manager Marwah Asilan (Director of Chamber of Commerce and industry). Besides the theory of this task is likewise framed based on certain books like Global Empowerment of Women via Carolyn (2013) and Saudi Women by Fatany (2007). Reason: The str engthening of ladies in various areas is my territory of intrigue and the subject of research. Anyway because of absence of data in entrepreneurs’ business practice a few inquiries in regards to the endurance and development techniques, their view of innovative bearers have yet not replied. To address this hole this examination is finished by me. The primary reason for this investigation is to look at their inspiring components, discernment and business challenges. Discoveries: There is a Saudi office of Commerce and Industry in each significant business community in Saudi Arabia. In Madinah this establishment exceptionally centers around the development of female arranged occupations. It gives supportive systems administration chances to ladies to the activity advertise. Being an individual from this association I have additionally attempted to discover some conceivable openings for work for them. Here I have considered hitched ladies with their youngsters and they worked ad ministration business. The business included spas and magnificence salons, a PC realistic and mechanics shop, advertise experts, advertising. All ladies had school instruction. In these discoveries a few systems are recommended that will inspire the ladies to be business person in Saudi Arabia. This exploration is assessed based on certain inquiries. These inquiries were set up based on their budgetary accomplishment and fulfillment from their working experience. The investigation has likewise underlined on the issues looked by them being occupants of this nation. Suggestion: The fundamental limitation of this investigation is the restricted wellspring of information. A progressively broad research is required and the exploration region ought to have various measurements including the determination of enterprises and nations. My job as an assistant was to help the association establish the framework for ladies strengthening. A few favorable circumstances of the ladies business enter prise are as per the following. Ladies become intrigued to seek after advanced education. The females of new age are progressively worried about their esteemed in the general public. The administration has showed a drive venture to support the pioneering ladies and has opened separate money related organizations for ladies. Dissimilar to certain nations they can without much of a stretch get casual credit that causes them to investigate their business. There are additionally a few burdens. The ladies need male authorization at whatever point they are going to take cooperation in the activity advertise. Despite the fact that the administration has just made a few strides yet it isn't

Lean Manufacturing Using System Dynamics - 825 Words

Lean Manufacturing Using System Dynamics (Research Paper Sample) Content: Analysis of Technology Effectiveness of Lean Manufacturing Using System Dynamics NameCourseInstructors nameDateAnalysis of Technology Effectiveness of Lean Manufacturing Using System DynamicsThe business world is so much competitive, where the case is not made any better by the rapid changes in continuous challenges that keep affecting the economic and social systems. However, there are many companies that have a stable condition in the competitive business world. These companies use the available facilities properly, utilize new sources for production of goods and have introduced desirable and suitable services that have made them be pure, flexible and customer oriented. These companies have employed important tools such as technology and used philosophies such as lean manufacturing to establish a stable and efficient system to protect their strongholds and improve the weak points. These methods have enabled them to keep identifying their planning ability and use cor rective actions to recover important areas, which has resulted in improving their efficiency. Technologies have provided companies with immense attention as they provide an essential tool for recovering, which is the main focus of many firms. Technology aims at recognizing tools, systems, crafts, techniques, and the organization methods to create an artistic perspective or solve a problem. To achieve these goals, firms should use interactions to identify what causes the relationship between lean manufacturing and technology. The main problem of a firm usually originates from poor identification of the cause. It also originates from the effect structure between lean manufacturing and technology. To solve this issue, an organization can use a systematic approach. Systematic approach assumes that every organizational area and aspect are closely related to each other, which means that it would be hard for one to recover one area without him or her affecting other areas. It is also good to note that effects loops and special cause are also successful methods that can use to determine how the system behaves. Global competitors have challenged many manufacturing companies continuously, which have made the companies find new ways of manufacturing.According to the article, lean manufacturing can be defined as a variation in efficiency theme, which is based on optimizing. Lean manufacturing is the recurring theme used in the human history, which aims at increasing efficiency, and using empirical methods to decrease waste rather than accepting any preexisting idea without evaluating them critically. The author of the article also defines lean manufacturing as a larger narrative chapter, including ideas such as motion and time study, folk wisdom of threat, efficiency movement, Taylorism and Fordism. It is usually seen as a more advanced version of the previous efficiency efforts, which builds upon the work done by Ford and Taylor, who were earlier leaders, and thus makes organizational leaders learn from their mistakes. The author also says that the leanness assessment was first proposed by Suresh and Vinodh, and it uses multi-grade fuzzy approach. They did research which helped in designing a leanness assessment model that was later incorporated with a multi-grade fuzzy approach. Vindoh and Suresh identified how they could improve leanness after computing leanness index. They said that this approach used in the project could also be used to evaluate the leanness of an organization.The author of the article also says that technology has significant effects on the ability of humans to adapt to and to control their natural environments. As human beings invent new ways to adapt to their natural environments, they keep coming up with new innovations, which have also helped them survive every competition. It is this ability to come up with new ways to adapt to new conditions that have helped organizations use lean manufacturing to cope up with and surviv e in a competitive business world. Organizations can also use the system dynamics approach to understand how a complex system behaves over time. Some organizations prefer using system dynamics its is different from other methods used to study complex systems, simply because it studies the effects of ...

Causes And Consequences Of Type 2 Diabetes - 3107 Words

Type 2 Diabetes is a chronic life threatening disease that affects individuals from all walks of life. It affects your bodies’ natural ability to produce or use insulin which is vital for your body to function normally. The issue with having type 2 diabetes is that there is no cure, it can only be controlled through associated medical remedies and a disciplined healthy lifestyle. Before Canadian Fredrick Banting had discovered a way to produce synthetic insulin, diabetes was considered a death sentence. Today our society has definitely seen miraculous improvements; since the inception of insulin, millions have fortunately been able to live out their lives. However, like most medications, insulin only prolongs the patients experience with†¦show more content†¦It will be explained why there is such a rising prevalence of type 2 diabetes in Canada by looking at the fundamental differences between healthy and unhealthy environments and the underlying factors that cause a n individual to be more vulnerable to diabetes. Through a critical analysis of food security, physical environment and access to health resources for isolated communities, this paper will prove how certain social determinants in Canada create unhealthy environments that are responsible for the high prevalence of type 2 diabetes. Food Security: An important difference that must be noted between type 1 and type 2 diabetes is that type 1 occurs during adolescence and is not preventable. On the other hand type 2 diabetes can occur at any age in ones life; however it is preventable through healthy eating, and maintaining an ideal weight. With that being said it is often easy to blame the onset of type 2 diabetes on a an individuals â€Å"lack of motivation† to live a healthy active lifestyle, however information from the Canadian Diabetes Association(2011) explains that type 2 diabetes accounts for 90% of all cases(CDA, 2011). This proportion raises the notion that we can not just place the blame solely on the individual; rather the individual is often a product of their environment. It can easily be proven that unhealthy habits

Dialectic Of Enlightenment By Theodor Adorno - 1243 Words

In his work, Dialectic of Enlightenment, Theodor Adorno analyzes the nature of the culture industry. People everywhere are constantly being consumed by the culture industry, which is a term for the mass production of cultural goods such as films, magazines, and music. Adorno is concerned that the government uses the cultural industry as a way to deceive the masses and manipulate them into passivity. This idea remains true in today’s society. Young men and women are more interested in the release of the newest Taylor Swift or Adele song than political issues. People have become less intellectual as they are being consumed by the culture industry. It is much easier for a person to let himself be consumed by mass media and to let the media†¦show more content†¦They just accept it as a part of modern society because it is easier to go along with the system rather than try to resist it. The culture industry affects everything in today’s society. Adorno states, †Å"The whole world is passed through the filter of the culture industry† (99). Everywhere people go, there are billboards, commercials, and advertisements that demand their attention. Before seeing a movie, one must sit through previews of other movies that may interest them, as the theater hopes that the moviegoer returns to watch another movie. In the culture industry, people no longer exist as individuals. They only exist as objects that increase the wealth of the big business owners that control this capitalistic society. Because no one contests the existence of the culture industry, the culture industry can continue to exist. About the film and radio industries, Adorno states, â€Å"They call themselves industries, and the published figures for their directors’ incomes quell any doubts about the social necessity of their finished products† (95). Creating unique and groundbreaking films in today’s world is considered â€Å"risky,† and filmmakers would rather create sequels to films that were successful in the box office. People excitedly consume these sequels and the directors make huge profits, thereby ensuring yet another sequel to be made. Adorno also points out that the film and radioShow MoreRelatedDialectic Of Enlightenment By Max Horkheimer And Theodor Adorno1888 Words   |  8 PagesFrankfurt school, Dialectic of Enlightenment co-authored by Max Horkheimer and Theodor Adorno is certainly a strange book. First published in 1947, it is largely made up from the notes taken by Adorno’s wife during discussions between Horkheimer and him. Attempting to conceptualize the self-destructing process of Enlightenment, the transcendent theme brought forth by the authors related to the disintegration of reason. 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Foreign policy Theodore Roosevelt Woodrow Wilson free essay sample

The presidencies of both Theodore Roosevelt and Woodrow Wilson featured significant foreign policies. Roosevelt favored imperialism and increasing American influence and prestige, willing to use force when other means failed; many of his projects, such as the Panama Canal, succeeded. Wilson was an idealist, eager to promote democracy and world peace, and unwilling to use force; many of his attempts to encourage democracy and peace, such as the League of Nations, backfired. While the primary aim of both was to increase American influence as a world power, Roosevelt’s foreign policy initiatives succeeded more than did Wilson’s. Roosevelt’s imperialist tendencies manifested themselves most strongly when he attempted to gain the right to build a canal in Central America which would help to connect sea routes between the East and West coasts. When the Colombian government balked at granting permission for the United States to build a canal, Roosevelt used money and a naval blockade to support a revolution in Panama, which would later be the site of the canal; the new country of Panama readily allowed the construction of the canal, also giving the United States perpetual control over the canal for $10 million and relatively small annual payments in the Hay-Bunau-Varilla Treaty of 1903. We will write a custom essay sample on Foreign policy Theodore Roosevelt Woodrow Wilson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another example of Roosevelt’s imperialism was the Roosevelt Corollary to the Monroe Doctrine, which stated that the United States was allowed to intervene in any Latin American country which had serious economic issues to â€Å"preserve their stability. † With the Platt Amendment, Roosevelt also limited the newly independent Cuba’s autonomy and self-government. These policies were designed to increase America’s direct influence in Latin America. Wilson’s idealism led to his direct interference in revolutions in Latin American countries, including Nicaragua and Haiti. Although he was eager to encourage democracy and self-determination, he ended up occupying several countries by force in order to prevent tyranny. His greatest challenge, however, came from Mexico. His denouncement of Dictator General Huerta led to his support of rebels under Venustiano Carranza, but after Carranza became Mexico’s new president in 1915, one of his generals, Pancho Villa, led another revolution. Villa encouraged the American military to enter the conflict when he sent his troops into New Mexico, killing nineteen American soldiers. Wilson was reluctant to enter into war with Mexico, and after two clashes between American and Mexican forces, Carranza petitioned for mediation and reached an agreement with Wilson in early 1917. Wilson’s attempts to promote democracy in Latin America thus did not entirely succeed. Roosevelt’s foreign policy aims were less broad than were Wilson’s. The former’s focus on areas which directly impacted America generally succeeded, while the latter’s attempts to achieve his more sweeping goal of world peace were impeded by his inability to persuade Congress. Ironically, despite his less global outlook, Roosevelt won a Nobel Prize for Peace for an initially secret mediation in 1905 which ended the Russo-Japanese War; Wilson was unable to realize his dream of global peace and was criticized rather than lauded for it. Ultimately, Roosevelt’s foreign policy initiatives succeeded more than did Wilson’s, since Roosevelt did not directly contradict the isolationist spirit of the era. Although the two presidents acted mainly in different areas of the world, Roosevelt in Latin America and Wilson in Europe, with contrasting results and seemingly differing aims, their underlying motive was the same: to promote American influence as a world power.

Taj Mahal Tea Report Essay Example

Taj Mahal Tea Report Essay Also, to have a clear understanding of the market with respect to a particular brand and target audience. Tag Mall Tea The Champagne of Indian Tea Market For while India has romanced tea ever since the first tea plantations were laid out on the misty banks of the Paramount in the 1 sass, that was the year when the story took on a new shade. For in Thayer, in a tea tasters chamber in Kola, Brooke Bond Tag Mall Tea was born. Indians first premium brand, it emerged onto the market with a promise never made before fostering excellence to savoir the best. As palates filled with the exquisite flavor of the best tea leaves from the choicest gardens of Upper Assam, it dawned on India that the culture of tea-drinking had reached another plane. In the years that followed, Brooke Bond Tag Mall entered Indian hearts as one of the countrys most loved indigenous brands. The most remembered phase in the brands history came in the 1 sass with the signing on as brand ambassador of a young man with tousled hair, seraphic smile and exceptional skill honed by hours of practice. Kari Hussein, the rising star of Indian Classical Music, he personified the brands values. And just as he forswore all appreciation by saying Rare huzzah, way tag Billie! , Tag Mall o could rest on its laurels of having delivered to India a hazard mien eek experience. As the Old saying goes, times change and we are changed with them. As Brooke Bond Tag Mall entered the tumultuous decades of the 1 sass and asses, we kept with the times. Lives got more hectic and customers began to demand that things be delivered to them ever faster even their daily cup of tea. We will write a custom essay sample on Taj Mahal Tea Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Taj Mahal Tea Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Taj Mahal Tea Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It was a challenge we took on with delight delivering tea that could be brewed faster, and yet tasted exactly how customers have always expected their cup of Tag Mall to taste. Applying our long-standing principles, we rated a new blend that would go on to become another of Indians iconic brands Brooke Bond Tag Mall Tea Bags. Launched in 1987, they were a first in India. Since then, weve never looked back. The time to rest on laurels was over. For over 4 decades, Tag Mall has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market the first premium tea, first to introduce tea bags, first and only tea brand in vacuum packs or the first to usher in new formats and concepts, like instant tea (in the form of Dessert Tea) Tag Mall is special because it is made from the rarest ND the best tea leaves. Brooke Bond experts go through a lot of rigor to ensure that only the best, freshest and juiciest tea leaves from a thousand go into every Tag Mall pack. Call us choosy but we want every cup of Tag Mall to give you the perfect censorial experience thats one in a thousand. BRAND AMBASSADORS: Tag is not just about tea. It is an experience; a product Of exquisite craftsmanship. So it is only fitting that the brand is personified by iconic brand ambassadors who symbolize perfection, expertise and unmatched finesse. Our first brand ambassador, Justas Kari Hussein, stood for excellence in the field of music. His accomplishments are truly spectacular. Our historic campaigns Way Tag and hazardous mien eek spoke about Squads rigor and passion for the quest of perfection, which he only found in a cup of Tag Mall. Then USAF All Khan came on board. His sophistication and refinement complimented the modern world of Tag Mall- The nab, instead of following his father onto the cricket field, chose a different path to success and became the nations heartthrob. His different approach to life perfectly matched Tats philosophy of lag Andean Of not just drinking tea, UT Smelling, Seeing and Savoring each sip. The latest to join Tats elite league is none other than Madrid Dixie-Nine. While she is looked upon as Madrid the mega star, she is equally praised for perfectly playing the role of a loving mother. This unique ability of attaining a perfect balance is the inspiration behind Tats latest campaign Glissandi, the perfect balance of strength and flavor. TAG MALL TEA VISION: Our vision is to convert tea lovers into tea connoisseurs. To this end, Tag Mall conducts tea appreciation workshops known as Tag Tea Trails. Each session takes you on a fascinating tea journey brewing to appreciating the finer aspects of tea. Key facts Tag Mall was launched in 1 966 by Brooke Bond. Status Kari Hussein, the table maestro was the brands ambassador for over a decade, exemplifying both discernment as well as the pursuit of excellence. This association is the longest association between a brand ambassador and a brand in the world. Tag Mall is the most premium brand of tea in the Indian market. It was the first brand to launch tea bags and is the only tea brand in India to be sold in Vacuum sealed packs. USAF All Khan has men the brand ambassador since 2006 Product Range Tea market in India Tea is globally one Of the most popular and cheapest beverages with major production centre in India, China, Kenya, Sir Lankan, Turkey Vietnam. The tea industry is one of the oldest organized industries in India with a large network of tea producers, retailers, distributors, auctioneers, exporters and packers. Total tea production in the world has exceeded 4 billion kegs with India producing about 1 billion keg of tea. During 2008 to 2013, black tea production in India increased at a compounded annual growth rate (CARR) of . 6% while consumption rose at a CARR of 2. 3%. Indians total annual tea production in 2013 is estimated at 1 200 million kegs out of which 65%, approximately 850 to 900 million kegs, is produced by the big tea gardens while about 250 million kegs tea is produced by small tea growers with land area ranging from 2 to 20 hectares. Tea export has remained flat over the years due to increasing competition in the global market and declining quality of tea produced in India. Thus the prices in the industry are expected to be stable with domestic consumption expected to be rising steadily. One of the oldest beverages, Tea makes one of the most competitive and challenging market both in terms of product and competition. The branded tea segment is one of the most highly penetrated branded products in India. Before analyzing the market segmentation, it is interesting to understand the product segmentation for the tea market. In terms Of product classification, the tea is usually divided into black and green tea primarily and internationally there is some variants of fruit/herbal tea, Instant tea, etc. Which has negligible penetration in the Indian market. Further in black tea, here are variants of standard and specialist black tea both in loose and packed form. With increasing disposable income and awareness on product differentiation (aroma, origin, taste etc), the loose/ standard tea is making way for more premium variants and flavors. At the same time, the increasing consumer health quotient is boosting sales for the green tea and its variants mint, lime/ lemon, classic etc. Green tea has been marketed for many health benefits such as weight loss, effective against diabetes and cancer, healthier skin, stronger immune systems and assisting in hair growth. This has not only resulted in consumption of premium segments but also given an overall push to the unit consumption price point per keg. To look at the market play, the total branded or the packaged tea (in various forms) market in India is -?9500 scores growing at a CARR of 5 percent. The branded tea in India can be classified into the packed, tea bag, and flavored tea segments whereas the unbranded segment is usually the loose tea both in unpacked or tea bag form. As per industry estimates, unpackaged tea accounts for over 45% of value sales of total tea sold in India and has a eminence presence in the rural market. With the aggressive marketing and promotional schemes along with wide distribution system, the rural market is opening wings to the branded or the packed tea brands national or regional alike. In terms of packaged or branded tea distribution, almost the entire urban India is deeply penetrated by various brands. As a typical FMC product, the karakas or independent smaller merchants account for the major channel accounting for as high as 65-70 percent of the sales followed by supermarkets and hypermarkets. The other slow emerging segment is the on-trade sales of EAI through food service formats such as tea lounges or tea cafes along with hundreds of chaw shops. Another channel of on-trade sales for packaged tea is the tea vending machines increasingly been installed in large office complexes and hospitals etc, but this channel shall witness crawling growth due to the smaller street chaw shops that appeals more to the Indian palate. Packet tea market is extremely penetrated with multiple brands with more than 300 brands in the country, dominated by HULL and Data tea which have a deep presence in both urban and rural market, across pack and variants and once together account for 30-40 percent of the total market in the packaged tea segment. The other regional / national players are Wigmaker, Dunces, Eveready, Goodrich, GAP, Garner,Spat, Thunders, Minion, Society, Marvel etc. Among the brands, Brooke Bond, Tag Mall, Red Rose, AY, Data Tea Premium, Data Tea Gold, Data Tea Again Dust, Wigmaker, Duncan, Data Tea Charka Gold etc are among the key brands sold in the branded, packaged segment though Milliner was the only prominent multinational player present in the Indian tea category and continued to be the market leader in the industry New introductions are being increasingly witnesses amongst various brands and notably by Twinning green tea variants, such as Green Tea and Mint, Green Tea and Lemon, Elastic, and Green Tea Jasmine. These trends are expected to run the market for next couple of years. Premium variants, green tea and its flavors and new flavors and fruit variants shall be launched to target consumers looking for indulgence products. Not only new products, but existing players entering into various price and variant segments and new player entry shall also be expected in packaged tea market. Consumers will also continue to shift from unpackaged to branded tea offerings. Growth is also expected via expansion Of modern retail and penetration of branded or packed tea in rural market among other factors. The RD segment shall also witness a boom and many more players shall be expected to create products with lesser differentiation. On-trade sales of packaged tea shall also be another area to watch out for as new players shall enter with various product and format offerings. Tag Malls Position in the Premium tea segment Parent Company Hindustan Milliner Category : Beverage Sector : Food Products Tagging : Way Tag, Sirs chaw nah ye hay Tag, Way Way Tag Positioning : As elegant and wonderful as Tag The brand is in the growth stage on the Product Life Cycle . This is major because the brand has maintained its product quality and has been continuously adding to the product range. On the CUBE Model, the brand is resonating. The salient features of the brand are its premiums and its exclusive selection Of teas. The brand performance is excellent on the basis of perfect balance of strength and flavor. The brand is iconic in terms of imagery. The brand is perceived as excellent and elite by the consumer. The judgment about the brand is that it is superior, has great quality and is rich in taste aroma. The feelings aroused in the consumers mind are that Tag Mall is cozy and relaxing. Moreover, it generates a feeling of nostalgia in the consumers mind due to the brands rich heritage and association in the past. Thus, the consumers are loyal and consider purchasing this product despite the high competition. Competition Tag Mall is the market leader in the premium tea market. The only major competitor is DATA Tea Gold. Other than that, increasing coffee penetration is a major threat to the tea industry.