Monday, July 6, 2020
Lean Manufacturing Using System Dynamics (Research Paper Sample) Content: Analysis of Technology Effectiveness of Lean Manufacturing Using System Dynamics NameCourseInstructors nameDateAnalysis of Technology Effectiveness of Lean Manufacturing Using System DynamicsThe business world is so much competitive, where the case is not made any better by the rapid changes in continuous challenges that keep affecting the economic and social systems. However, there are many companies that have a stable condition in the competitive business world. These companies use the available facilities properly, utilize new sources for production of goods and have introduced desirable and suitable services that have made them be pure, flexible and customer oriented. These companies have employed important tools such as technology and used philosophies such as lean manufacturing to establish a stable and efficient system to protect their strongholds and improve the weak points. These methods have enabled them to keep identifying their planning ability and use cor rective actions to recover important areas, which has resulted in improving their efficiency. Technologies have provided companies with immense attention as they provide an essential tool for recovering, which is the main focus of many firms. Technology aims at recognizing tools, systems, crafts, techniques, and the organization methods to create an artistic perspective or solve a problem. To achieve these goals, firms should use interactions to identify what causes the relationship between lean manufacturing and technology. The main problem of a firm usually originates from poor identification of the cause. It also originates from the effect structure between lean manufacturing and technology. To solve this issue, an organization can use a systematic approach. Systematic approach assumes that every organizational area and aspect are closely related to each other, which means that it would be hard for one to recover one area without him or her affecting other areas. It is also good to note that effects loops and special cause are also successful methods that can use to determine how the system behaves. Global competitors have challenged many manufacturing companies continuously, which have made the companies find new ways of manufacturing.According to the article, lean manufacturing can be defined as a variation in efficiency theme, which is based on optimizing. Lean manufacturing is the recurring theme used in the human history, which aims at increasing efficiency, and using empirical methods to decrease waste rather than accepting any preexisting idea without evaluating them critically. The author of the article also defines lean manufacturing as a larger narrative chapter, including ideas such as motion and time study, folk wisdom of threat, efficiency movement, Taylorism and Fordism. It is usually seen as a more advanced version of the previous efficiency efforts, which builds upon the work done by Ford and Taylor, who were earlier leaders, and thus makes organizational leaders learn from their mistakes. The author also says that the leanness assessment was first proposed by Suresh and Vinodh, and it uses multi-grade fuzzy approach. They did research which helped in designing a leanness assessment model that was later incorporated with a multi-grade fuzzy approach. Vindoh and Suresh identified how they could improve leanness after computing leanness index. They said that this approach used in the project could also be used to evaluate the leanness of an organization.The author of the article also says that technology has significant effects on the ability of humans to adapt to and to control their natural environments. As human beings invent new ways to adapt to their natural environments, they keep coming up with new innovations, which have also helped them survive every competition. It is this ability to come up with new ways to adapt to new conditions that have helped organizations use lean manufacturing to cope up with and surviv e in a competitive business world. Organizations can also use the system dynamics approach to understand how a complex system behaves over time. Some organizations prefer using system dynamics its is different from other methods used to study complex systems, simply because it studies the effects of ...
Tuesday, May 19, 2020
Type 2 Diabetes is a chronic life threatening disease that affects individuals from all walks of life. It affects your bodiesÃ¢â¬â¢ natural ability to produce or use insulin which is vital for your body to function normally. The issue with having type 2 diabetes is that there is no cure, it can only be controlled through associated medical remedies and a disciplined healthy lifestyle. Before Canadian Fredrick Banting had discovered a way to produce synthetic insulin, diabetes was considered a death sentence. Today our society has definitely seen miraculous improvements; since the inception of insulin, millions have fortunately been able to live out their lives. However, like most medications, insulin only prolongs the patients experience withÃ¢â¬ ¦show more contentÃ¢â¬ ¦It will be explained why there is such a rising prevalence of type 2 diabetes in Canada by looking at the fundamental differences between healthy and unhealthy environments and the underlying factors that cause a n individual to be more vulnerable to diabetes. Through a critical analysis of food security, physical environment and access to health resources for isolated communities, this paper will prove how certain social determinants in Canada create unhealthy environments that are responsible for the high prevalence of type 2 diabetes. Food Security: An important difference that must be noted between type 1 and type 2 diabetes is that type 1 occurs during adolescence and is not preventable. On the other hand type 2 diabetes can occur at any age in ones life; however it is preventable through healthy eating, and maintaining an ideal weight. With that being said it is often easy to blame the onset of type 2 diabetes on a an individuals Ã¢â¬Å"lack of motivationÃ¢â¬ to live a healthy active lifestyle, however information from the Canadian Diabetes Association(2011) explains that type 2 diabetes accounts for 90% of all cases(CDA, 2011). This proportion raises the notion that we can not just place the blame solely on the individual; rather the individual is often a product of their environment. It can easily be proven that unhealthy habits
Wednesday, May 6, 2020
In his work, Dialectic of Enlightenment, Theodor Adorno analyzes the nature of the culture industry. People everywhere are constantly being consumed by the culture industry, which is a term for the mass production of cultural goods such as films, magazines, and music. Adorno is concerned that the government uses the cultural industry as a way to deceive the masses and manipulate them into passivity. This idea remains true in todayÃ¢â¬â¢s society. Young men and women are more interested in the release of the newest Taylor Swift or Adele song than political issues. People have become less intellectual as they are being consumed by the culture industry. It is much easier for a person to let himself be consumed by mass media and to let the mediaÃ¢â¬ ¦show more contentÃ¢â¬ ¦They just accept it as a part of modern society because it is easier to go along with the system rather than try to resist it. The culture industry affects everything in todayÃ¢â¬â¢s society. Adorno states, Ã¢â¬ Å"The whole world is passed through the filter of the culture industryÃ¢â¬ (99). Everywhere people go, there are billboards, commercials, and advertisements that demand their attention. Before seeing a movie, one must sit through previews of other movies that may interest them, as the theater hopes that the moviegoer returns to watch another movie. In the culture industry, people no longer exist as individuals. They only exist as objects that increase the wealth of the big business owners that control this capitalistic society. Because no one contests the existence of the culture industry, the culture industry can continue to exist. About the film and radio industries, Adorno states, Ã¢â¬Å"They call themselves industries, and the published figures for their directorsÃ¢â¬â¢ incomes quell any doubts about the social necessity of their finished productsÃ¢â¬ (95). Creating unique and groundbreaking films in todayÃ¢â¬â¢s world is considered Ã¢â¬Å"risky,Ã¢â¬ and filmmakers would rather create sequels to films that were successful in the box office. People excitedly consume these sequels and the directors make huge profits, thereby ensuring yet another sequel to be made. Adorno also points out that the film and radioShow MoreRelatedDialectic Of Enlightenment By Max Horkheimer And Theodor Adorno1888 Words Ã |Ã 8 PagesFrankfurt school, Dialectic of Enlightenment co-authored by Max Horkheimer and Theodor Adorno is certainly a strange book. First published in 1947, it is largely made up from the notes taken by AdornoÃ¢â¬â¢s wife during discussions between Horkheimer and him. Attempting to conceptualize the self-destructing process of Enlightenment, the transcendent theme brought forth by the authors related to the disintegration of reason. More specifically, they expressed that the dissolution of enlightenment thought, andRead MoreCulture in Theodor Adorno and Max HorkheimerÃ¢â¬â¢s Book Dialectic of Enlightenment609 Words Ã |Ã 3 PagesÃ¢â¬Å"Cul ture Industry: Enlightenment as Mass DeceptionÃ¢â¬ is a chapter in Theodor Adorno and Max HorkheimerÃ¢â¬â¢s book Ã¢â¬Å"Dialectic of EnlightenmentÃ¢â¬ it goes onto discus the conflicts presented by the Ã¢â¬Å"culture industry.Ã¢â¬ Adorno states that the culture industry is a main phenomenon of late capitalism, encompassing all products from Hollywood films, to advertisements, and even extending to musical compositions. Adorno is very deliberate in noting the term Ã¢â¬Å"culture industryÃ¢â¬ over Ã¢â¬Å"mass cultureÃ¢â¬ this was doneRead MoreSummary Of Theodor Adornos Dialectic Of Enlightenment977 Words Ã |Ã 4 Pagesreplaced consciousness.Ã¢â¬ - Theodor Adorno To me, this quote means that popular culture creates uniformed interests and personalities among people, rather than creating individuality. The quote comes from Theodor W. Adorno. Theodor Adorno was famous for his philosophy, sociology, and condemning theories of society. He created pieces that make you question your place in society. One work that stands out to me is co-written by Max Horkheimer and titled, Ã¢â¬ËDialectic of EnlightenmentÃ¢â¬â¢. The book that providesRead MoreComparing Theodor Adorno And Jurgen Habermas1593 Words Ã |Ã 7 PagesTheodor Adorno and Jurgen Habermas were both members of the German Frankfurt School (Frankfurter Schule). Explain why these figures figure so largely in media studies, what these theorists had in common and what separated them, especially in terms of ideas on political economy? With the controversial increase in the concentration of media ownership in the UK over the past thirty years there is no wonder that Neo-Marxist critical theory has become more prominent in the examination and study of mediaRead MoreThe Rings of Saturn by W.G. Sebald1335 Words Ã |Ã 5 Pagesfrom Theodor Adorno and Max Horkheimer. His complex thesis draws specifically on their work The Dialectic of Enlightenment. The Enlightenment was an intellectual movement that spread through Europe during the eighteenth century, which involved a radical change in the way that philosophers and others understood the role of reason. It valued independent thought and promoted reason to a higher status and for some came to replace faith. Intrinsic in SebaldÃ¢â¬â¢s work is the idea that the Enlightenment projectRead MoreAdorno And The Music Industry : Kant And Marx1128 Words Ã |Ã 5 PagesAdorno was a German philosopher, infused with the language of Kant and Marx Ã¢â¬â although they are profess ional philosophers they disliked the way that Adorno wrote so much about music and society. Kant and Marx also disliked his highly metaphorical and at times poetic style. However, Adornos images were not poetic in a traditional sense they were frequently modernist. The two philosophers Adorno and Max developed in the 1940s a thorough critique of mass society. Both Adorno and Horkheimer use the termRead More Adorno and Horkheimers Dialectic of Enlightenment Essay3209 Words Ã |Ã 13 PagesAdorno and Horkheimers Dialectic of Enlightenment Myth is already enlightenment; and enlightenment reverts to mythology (Dialectic of Enlightenment XVI) Adorno and Horkheimers obscure and nihilistic text Dialectic of Enlightenment (DoE) is an attempt to answer the question why mankind, instead of entering a truly human condition, is sinking into a new kind of barbarism (DoE, p.xi). The result is a totalising critique of modernity; a diagnosis of why the Enlightenment project failedRead MoreCulture is a Mean of Social Control: Theodor Adorno998 Words Ã |Ã 4 PagesTheodor Adorno is a representative of the Frankfurt School of Sociology, where the main theories and ideas were influenced by Karl MarxÃ¢â¬â¢s work. His main idea that the society is simply divided by a base-superstructure model and that the economy influences everything from religion to politics, referred to as economic determinism, is challenged by AdornoÃ¢â¬â¢s thought. Therefore, the Frankfurt school is part of the neo-Marxist approach as they interpret and add new things in MarxÃ¢â¬â¢s ideas. The fundamentalRead More European Fascism Essay3458 Words Ã |Ã 14 Pagesportray the denigration of the individual by fascism. Thomas Mann, Virginia Woolf, and Albert Camus view from different angles the clash between fascism and the individual. Theodor Adorno and Max Horkheimer explain fascism as the culmination of liberal economic policies in their essay Ã¢â¬Å"The Culture Industry: The Enlightenment as Mass Deception.Ã¢â¬ While each of these works approaches the problem of fascism from a different direction, their concerns converge: fascism, they conclude, undermines the integrityRead MoreThe Atomic Bomb1181 Words Ã |Ã 5 PagesWar Two, in the form of the Holocaust, and the continued destruction of the natural world for profit. Ã¢â¬Å"NatureÃ¢â¬ also touches upon a similar idea, posed by theorists Max Horkheimer and Theodor Adorno, Ã¢â¬Å"In their influential work Dialectic of Enlightenment, the Frankfurt school theorists Max Horkheimer and Theodor Adorno examine the perils of an ever Ã¢â¬Å"advancingÃ¢â¬ scientific, technological, industrial society governed through the logic of control and domination. Like Rousseau before them, they question
The presidencies of both Theodore Roosevelt and Woodrow Wilson featured significant foreign policies. Roosevelt favored imperialism and increasing American influence and prestige, willing to use force when other means failed; many of his projects, such as the Panama Canal, succeeded. Wilson was an idealist, eager to promote democracy and world peace, and unwilling to use force; many of his attempts to encourage democracy and peace, such as the League of Nations, backfired. While the primary aim of both was to increase American influence as a world power, RooseveltÃ¢â¬â¢s foreign policy initiatives succeeded more than did WilsonÃ¢â¬â¢s. RooseveltÃ¢â¬â¢s imperialist tendencies manifested themselves most strongly when he attempted to gain the right to build a canal in Central America which would help to connect sea routes between the East and West coasts. When the Colombian government balked at granting permission for the United States to build a canal, Roosevelt used money and a naval blockade to support a revolution in Panama, which would later be the site of the canal; the new country of Panama readily allowed the construction of the canal, also giving the United States perpetual control over the canal for $10 million and relatively small annual payments in the Hay-Bunau-Varilla Treaty of 1903. We will write a custom essay sample on Foreign policy Theodore Roosevelt Woodrow Wilson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another example of RooseveltÃ¢â¬â¢s imperialism was the Roosevelt Corollary to the Monroe Doctrine, which stated that the United States was allowed to intervene in any Latin American country which had serious economic issues to Ã¢â¬Å"preserve their stability. Ã¢â¬ With the Platt Amendment, Roosevelt also limited the newly independent CubaÃ¢â¬â¢s autonomy and self-government. These policies were designed to increase AmericaÃ¢â¬â¢s direct influence in Latin America. WilsonÃ¢â¬â¢s idealism led to his direct interference in revolutions in Latin American countries, including Nicaragua and Haiti. Although he was eager to encourage democracy and self-determination, he ended up occupying several countries by force in order to prevent tyranny. His greatest challenge, however, came from Mexico. His denouncement of Dictator General Huerta led to his support of rebels under Venustiano Carranza, but after Carranza became MexicoÃ¢â¬â¢s new president in 1915, one of his generals, Pancho Villa, led another revolution. Villa encouraged the American military to enter the conflict when he sent his troops into New Mexico, killing nineteen American soldiers. Wilson was reluctant to enter into war with Mexico, and after two clashes between American and Mexican forces, Carranza petitioned for mediation and reached an agreement with Wilson in early 1917. WilsonÃ¢â¬â¢s attempts to promote democracy in Latin America thus did not entirely succeed. RooseveltÃ¢â¬â¢s foreign policy aims were less broad than were WilsonÃ¢â¬â¢s. The formerÃ¢â¬â¢s focus on areas which directly impacted America generally succeeded, while the latterÃ¢â¬â¢s attempts to achieve his more sweeping goal of world peace were impeded by his inability to persuade Congress. Ironically, despite his less global outlook, Roosevelt won a Nobel Prize for Peace for an initially secret mediation in 1905 which ended the Russo-Japanese War; Wilson was unable to realize his dream of global peace and was criticized rather than lauded for it. Ultimately, RooseveltÃ¢â¬â¢s foreign policy initiatives succeeded more than did WilsonÃ¢â¬â¢s, since Roosevelt did not directly contradict the isolationist spirit of the era. Although the two presidents acted mainly in different areas of the world, Roosevelt in Latin America and Wilson in Europe, with contrasting results and seemingly differing aims, their underlying motive was the same: to promote American influence as a world power.
Tuesday, April 21, 2020
Taj Mahal Tea Report Essay Also, to have a clear understanding of the market with respect to a particular brand and target audience. Tag Mall Tea The Champagne of Indian Tea Market For while India has romanced tea ever since the first tea plantations were laid out on the misty banks of the Paramount in the 1 sass, that was the year when the story took on a new shade. For in Thayer, in a tea tasters chamber in Kola, Brooke Bond Tag Mall Tea was born. Indians first premium brand, it emerged onto the market with a promise never made before fostering excellence to savoir the best. As palates filled with the exquisite flavor of the best tea leaves from the choicest gardens of Upper Assam, it dawned on India that the culture of tea-drinking had reached another plane. In the years that followed, Brooke Bond Tag Mall entered Indian hearts as one of the countrys most loved indigenous brands. The most remembered phase in the brands history came in the 1 sass with the signing on as brand ambassador of a young man with tousled hair, seraphic smile and exceptional skill honed by hours of practice. Kari Hussein, the rising star of Indian Classical Music, he personified the brands values. And just as he forswore all appreciation by saying Rare huzzah, way tag Billie! , Tag Mall o could rest on its laurels of having delivered to India a hazard mien eek experience. As the Old saying goes, times change and we are changed with them. As Brooke Bond Tag Mall entered the tumultuous decades of the 1 sass and asses, we kept with the times. Lives got more hectic and customers began to demand that things be delivered to them ever faster even their daily cup of tea. We will write a custom essay sample on Taj Mahal Tea Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Taj Mahal Tea Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Taj Mahal Tea Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It was a challenge we took on with delight delivering tea that could be brewed faster, and yet tasted exactly how customers have always expected their cup of Tag Mall to taste. Applying our long-standing principles, we rated a new blend that would go on to become another of Indians iconic brands Brooke Bond Tag Mall Tea Bags. Launched in 1987, they were a first in India. Since then, weve never looked back. The time to rest on laurels was over. For over 4 decades, Tag Mall has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market the first premium tea, first to introduce tea bags, first and only tea brand in vacuum packs or the first to usher in new formats and concepts, like instant tea (in the form of Dessert Tea) Tag Mall is special because it is made from the rarest ND the best tea leaves. Brooke Bond experts go through a lot of rigor to ensure that only the best, freshest and juiciest tea leaves from a thousand go into every Tag Mall pack. Call us choosy but we want every cup of Tag Mall to give you the perfect censorial experience thats one in a thousand. BRAND AMBASSADORS: Tag is not just about tea. It is an experience; a product Of exquisite craftsmanship. So it is only fitting that the brand is personified by iconic brand ambassadors who symbolize perfection, expertise and unmatched finesse. Our first brand ambassador, Justas Kari Hussein, stood for excellence in the field of music. His accomplishments are truly spectacular. Our historic campaigns Way Tag and hazardous mien eek spoke about Squads rigor and passion for the quest of perfection, which he only found in a cup of Tag Mall. Then USAF All Khan came on board. His sophistication and refinement complimented the modern world of Tag Mall- The nab, instead of following his father onto the cricket field, chose a different path to success and became the nations heartthrob. His different approach to life perfectly matched Tats philosophy of lag Andean Of not just drinking tea, UT Smelling, Seeing and Savoring each sip. The latest to join Tats elite league is none other than Madrid Dixie-Nine. While she is looked upon as Madrid the mega star, she is equally praised for perfectly playing the role of a loving mother. This unique ability of attaining a perfect balance is the inspiration behind Tats latest campaign Glissandi, the perfect balance of strength and flavor. TAG MALL TEA VISION: Our vision is to convert tea lovers into tea connoisseurs. To this end, Tag Mall conducts tea appreciation workshops known as Tag Tea Trails. Each session takes you on a fascinating tea journey brewing to appreciating the finer aspects of tea. Key facts Tag Mall was launched in 1 966 by Brooke Bond. Status Kari Hussein, the table maestro was the brands ambassador for over a decade, exemplifying both discernment as well as the pursuit of excellence. This association is the longest association between a brand ambassador and a brand in the world. Tag Mall is the most premium brand of tea in the Indian market. It was the first brand to launch tea bags and is the only tea brand in India to be sold in Vacuum sealed packs. USAF All Khan has men the brand ambassador since 2006 Product Range Tea market in India Tea is globally one Of the most popular and cheapest beverages with major production centre in India, China, Kenya, Sir Lankan, Turkey Vietnam. The tea industry is one of the oldest organized industries in India with a large network of tea producers, retailers, distributors, auctioneers, exporters and packers. Total tea production in the world has exceeded 4 billion kegs with India producing about 1 billion keg of tea. During 2008 to 2013, black tea production in India increased at a compounded annual growth rate (CARR) of . 6% while consumption rose at a CARR of 2. 3%. Indians total annual tea production in 2013 is estimated at 1 200 million kegs out of which 65%, approximately 850 to 900 million kegs, is produced by the big tea gardens while about 250 million kegs tea is produced by small tea growers with land area ranging from 2 to 20 hectares. Tea export has remained flat over the years due to increasing competition in the global market and declining quality of tea produced in India. Thus the prices in the industry are expected to be stable with domestic consumption expected to be rising steadily. One of the oldest beverages, Tea makes one of the most competitive and challenging market both in terms of product and competition. The branded tea segment is one of the most highly penetrated branded products in India. Before analyzing the market segmentation, it is interesting to understand the product segmentation for the tea market. In terms Of product classification, the tea is usually divided into black and green tea primarily and internationally there is some variants of fruit/herbal tea, Instant tea, etc. Which has negligible penetration in the Indian market. Further in black tea, here are variants of standard and specialist black tea both in loose and packed form. With increasing disposable income and awareness on product differentiation (aroma, origin, taste etc), the loose/ standard tea is making way for more premium variants and flavors. At the same time, the increasing consumer health quotient is boosting sales for the green tea and its variants mint, lime/ lemon, classic etc. Green tea has been marketed for many health benefits such as weight loss, effective against diabetes and cancer, healthier skin, stronger immune systems and assisting in hair growth. This has not only resulted in consumption of premium segments but also given an overall push to the unit consumption price point per keg. To look at the market play, the total branded or the packaged tea (in various forms) market in India is -?9500 scores growing at a CARR of 5 percent. The branded tea in India can be classified into the packed, tea bag, and flavored tea segments whereas the unbranded segment is usually the loose tea both in unpacked or tea bag form. As per industry estimates, unpackaged tea accounts for over 45% of value sales of total tea sold in India and has a eminence presence in the rural market. With the aggressive marketing and promotional schemes along with wide distribution system, the rural market is opening wings to the branded or the packed tea brands national or regional alike. In terms of packaged or branded tea distribution, almost the entire urban India is deeply penetrated by various brands. As a typical FMC product, the karakas or independent smaller merchants account for the major channel accounting for as high as 65-70 percent of the sales followed by supermarkets and hypermarkets. The other slow emerging segment is the on-trade sales of EAI through food service formats such as tea lounges or tea cafes along with hundreds of chaw shops. Another channel of on-trade sales for packaged tea is the tea vending machines increasingly been installed in large office complexes and hospitals etc, but this channel shall witness crawling growth due to the smaller street chaw shops that appeals more to the Indian palate. Packet tea market is extremely penetrated with multiple brands with more than 300 brands in the country, dominated by HULL and Data tea which have a deep presence in both urban and rural market, across pack and variants and once together account for 30-40 percent of the total market in the packaged tea segment. The other regional / national players are Wigmaker, Dunces, Eveready, Goodrich, GAP, Garner,Spat, Thunders, Minion, Society, Marvel etc. Among the brands, Brooke Bond, Tag Mall, Red Rose, AY, Data Tea Premium, Data Tea Gold, Data Tea Again Dust, Wigmaker, Duncan, Data Tea Charka Gold etc are among the key brands sold in the branded, packaged segment though Milliner was the only prominent multinational player present in the Indian tea category and continued to be the market leader in the industry New introductions are being increasingly witnesses amongst various brands and notably by Twinning green tea variants, such as Green Tea and Mint, Green Tea and Lemon, Elastic, and Green Tea Jasmine. These trends are expected to run the market for next couple of years. Premium variants, green tea and its flavors and new flavors and fruit variants shall be launched to target consumers looking for indulgence products. Not only new products, but existing players entering into various price and variant segments and new player entry shall also be expected in packaged tea market. Consumers will also continue to shift from unpackaged to branded tea offerings. Growth is also expected via expansion Of modern retail and penetration of branded or packed tea in rural market among other factors. The RD segment shall also witness a boom and many more players shall be expected to create products with lesser differentiation. On-trade sales of packaged tea shall also be another area to watch out for as new players shall enter with various product and format offerings. Tag Malls Position in the Premium tea segment Parent Company Hindustan Milliner Category : Beverage Sector : Food Products Tagging : Way Tag, Sirs chaw nah ye hay Tag, Way Way Tag Positioning : As elegant and wonderful as Tag The brand is in the growth stage on the Product Life Cycle . This is major because the brand has maintained its product quality and has been continuously adding to the product range. On the CUBE Model, the brand is resonating. The salient features of the brand are its premiums and its exclusive selection Of teas. The brand performance is excellent on the basis of perfect balance of strength and flavor. The brand is iconic in terms of imagery. The brand is perceived as excellent and elite by the consumer. The judgment about the brand is that it is superior, has great quality and is rich in taste aroma. The feelings aroused in the consumers mind are that Tag Mall is cozy and relaxing. Moreover, it generates a feeling of nostalgia in the consumers mind due to the brands rich heritage and association in the past. Thus, the consumers are loyal and consider purchasing this product despite the high competition. Competition Tag Mall is the market leader in the premium tea market. The only major competitor is DATA Tea Gold. Other than that, increasing coffee penetration is a major threat to the tea industry.
Monday, March 16, 2020
Article'S Analysis Essays - Black Sitcoms, The Cosby Show Article'S Analysis In Jacqueline Bobo's article, The Color Purple: Black Women as Cultural Readers, it is discussed how black women create meaning out of the mainstream text of the film The Color Purple. In Leslie B Innis and Joe R. Feagin's article, The Cosby Show: The View from the Black Middle Class, they are explaining black middle-classed responses to the portrayal of Black family life on The Cosby Show. In their articles, Bobo, Innis and Feagin are investigating the representation of race, particularly African American race, in the mass media. However, these two shows are better portrayed than what was seen in the first article. This article Midnight Ramble portrays a much earlier media perception of African Americans. The information shows the first blacks in films, as well as the white actors who were painted up to portray the black characters. Midnight Ramble occurred between WWI and the 1950's. This, while not an excuse, does at least show that things have changed some. The chief concerns of the investigations of the articles, lie in how African Americans deal with the way these representations portray them individually and their social group as a whole. This paper's purpose is to compare the issues in each article and analyze the larger sociopolitical implications of these media representations. In Bobo's article, the chief concerns of the author are the savage and brutal depiction of black men in the film, black family instability, and the way that black women embrace the film and use their own reconstructed meaning of it to empower themselves and their social group(Bobo, 90-92). Film, as a medium, starts out with many potential limitations and problems when it comes to representing a whole race of people. No two people are exactly alike no matter what race they come from, so there is no one film that can represent all people. Unfortunately, many people believe that this is possible. Some believe that a certain depiction of black people characterizes all black people, which is certainly not the case. This is dangerous because it involves stereotyping and discrimination. The viewing public pays for movies, therefore, movie producers have to tailor their product so that the majority of viewers will enjoy, and agree with their product, so that the majority of viewers will enjoy, and agree with the ideas behind the film. The majority still, almost always means white America. Even African American based movies are made for white audiences. The representation of blacks in this type of environment does not always portray the real African American person. The film The Color Purple has been the center of controversy since it was made in 1985.many feel that the film is a bad portrayal of black family life, and that it is stereotypically portraying black men as evil and brutal who imprison and abuse women. The main purpose of Bobo's article was to find out why black women loved the movie so much and if they saw the film as helping or hindering their cause. Bobo did find that while many black women loved the movie, they found things inherently wrong with the way black men were portrayed. They did find the film positive, though, because it did portray black women in a more positive way than most other films. The women found power in the film and were able to identify with this search of power and their own identity. The Color Purple presented a new type of feminism to black women who were used to seeing black women characters portrayed as slaves, maids, or nannies. The women saw the film as a little bit of truth wrapped in a blanket of stereotypes (Bobo,102). They did believe that it was a story that needed to be told. The larger implications of The Color Purple are very serious. Black family life is presented as dysfunctional. Women are seen as fragile and easily abused by their men. And, even though it is suppose to be a middle classed family, it is portrayed as a lower classed family. In Innis and Feagin's article, the chief concerns of the authors are how black middle classed people are viewed on television, particularly, on The Cosby Show. Unfortunately, television presents many potential problems. This occur because
Saturday, February 29, 2020
Strategy management - Essay Example Investors and the general public have become increasingly aware of the social, ethical and environmental contributions of the companies towards the society (Schwartz, 2011, p.29). These acts of social contribution help to develop a brand of goodwill for the companies. The acts on corporate social responsibility spreads a message that the company is a responsible citizen and is there to co-exist for longer period of time. This develops faith among the consumers and investors that influences their decision in favour of entering into relationship, transactions and investment in the companies. As a long term effect, corporate social responsibility increases the prospects of business growth, profitability and sustainability. Here lies the motivation of companies for adoption of corporate social responsibility measures. The Switzerland based Alliance Boots is no exception for adoption of corporate social responsibility (Horrigan, 2010, p.37). The company gets motivation for adoption of cor porate social responsibility as it leads to long term growth, increased market share and profitability. Alliance Boots is an international pharmacy-based health and beauty products provider in several countries across the world. The group acknowledges corporate social responsibility as an integral part of their business as they understand the relationship between a good business and being a good corporate citizen of the society (Banerjee, 2007, p.49). The community, environment, marketplace and the workplace are the focus areas for undertaking corporate social responsibility of the companies. Considering the example of Alliance Boots, the company contributes though its chain of pharmacies and independent pharmacies to develop the health standards of the community. The group is also committed to be a leader in mitigating the threats to the environment like global warming. This is done by undertaking active part to reduce carbon emissions to the environment. In order to integrate acti vities of corporate social responsibility into business process, the market place activities and the workplace activities of companies are dominated by their core business values, mission and vision. Apart from this, the companies have a strong system of governance that monitors and controls the activities of the employees and the business activities. For example, Alliance Boots exhibits all these features while undertaking corporate social responsibility (Crowther andÃ Rayman-Bacchus, 2004, p.35). Strategies of companies driven by the ethical issues and corporate social responsibility The strategies adopted by the companies are influenced by the ethical approach towards their business and is driven by activities of corporate social responsibility. In order to be ethical in conduct of their business, the companies focus on tightening their system of governance in order to achieve business integrity and at the same time contribute to build a better workplace, develop the community and environment (Mallin, 2007, p.35). For example, Alliance Boots have strategically developed and modelled score card for corporate social responsibility. The score card is strategically implemented as a part of tightening the governance of the company to track and monitor the activities of the employees and the company towards activities on corporate social